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Amanda Chum

BFA in Graphic Design — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Dan Hoy
Term:
2025 Fall
Collaborators:
Jr Sang (Photographer), Liane Yeh (Hand model)

Poln: The Pollinator Friendly Plant Care Collection

Poln is a commitment to transforming everyday gardening into a meaningful act of environmental stewardship. The goal is to make every season an opportunity to support pollinators through accessible, pollinator-friendly collections. Poln's packaging is part of the ecosystem: beautiful enough for display, practical for daily use, and fully recyclable or compostable at end of life. Poln enriches homes and celebrates growth, so every garden, from windowsill to wild, fosters biodiversity.

Process:

Poln is a branding and packaging design project that reimagines everyday gardening as an accessible act of environmental care. The process focused on creating a cohesive identity and system of sustainable seed collections that support pollinators and seasonal biodiversity. From early sketches to final prototypes, the design refined functional forms such as a resealable seed packet and a hexagonal bulb box, made with FSC-certified paper. The visual system integrates a nature-inspired logo, seasonal color palette, and custom illustrations to express approachability, growth, and connection to nature.

Learning Outcomes:

I learned how to convey brand purpose through emotionally resonant and actionable language. It demonstrated how to balance storytelling with clarity, positioning sustainability as both an ethos and a tangible design choice. The process strengthened my ability to express environmental values through tone, narrative, and product intention, turning a design concept into a compelling, human-centered message.

Tags:
Packaging,
Sustainability