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Amanda Chum

BFA in Graphic Design — Graphic Design
Course:
GPRT-252 Comm Des 4: Identity Systems
Faculty:
Gerardo Herrera
Term:
2024 Spring

VinFast

This rebrand positions VinFast as a symbol of Vietnamese pride and innovation, blending cultural heritage with forward-looking design. The identity reflects the brand’s philosophy of innovation rooted in tradition, honoring Vietnam’s resilience while advancing modern mobility.

Process:

The design process explored cultural and environmental symbolism, drawing on the harmony of Vietnamese rice paddies to inspire the “Symphony” logo. Iterations focused on balancing sophistication and approachability through refined form, fluid motion, and a cohesive visual system.

Learning Outcomes:

This project deepened the understanding of how cultural identity can strengthen global brand positioning. It emphasized the importance of visually translating national pride and innovation into a unified system that feels both authentic and aspirational.

Tags:
Branding,
Identity Design,
Spatial Design,
Wayfinding,
Web Design