Graduates

Anna Bojolyan

Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Gerardo Herrera

Aeromexico

This brand refresh for Aeromexico introduces the "Eheactl" logo, designed to capture dynamism and modernity. It reflects Mexico's forward-looking aspirations while honoring its ancient heritage and spiritual traditions. The simplified symbol, depicting Ehecatl, the Aztec wind god, adds authenticity and historical resonance, making it a fitting icon for an airline. The logo's structural form aligns with the type, enhancing the overall cohesion and recognizability of the brand.

Learning Outcomes:

How to apply a design to multiple applications, creating a brand guidelines book, incorporating multiple medias and interfaces.

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