Graduates

Aoran Ma

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design

Faculty:

Carolina Trigo

Odena Fragrance

Through experiencing the moment of delight in life, Odena, a luxury fragrance brand with an ambition to translate exclusive sensual fantasies into products and experiences is reinventing the world of fantasy fragrances through processes of customization driven by emotions, thereby expressing a full and limitless universe.We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, for people and their lives.

Learning Outcomes:

Upon completion of a graduate-level graphic design studio class that focuses on creating a new brand/business out of pain points and moments of delight, I gained a comprehensive understanding of the intersection between business strategy and design outcomes. Through this course, I've learned how to identify pain points and moments of delight within a specific target audience and how to use this information to design a brand that addresses those needs.

Project Website:

https://aoranmagd.com/Odena