Graduates

Bri Mai

BS in Interaction Design — Interaction Design
Course:
Visual IxD 2: UX/UI
Faculty:
Brian Boyl
Term:
2025 Spring

Eunite: Collaborative trip planning app

Eunite is a group travel planning and tracking platform built for the way groups actually work — messy schedules, different budgets, and everyone having opinions. It covers the full planning lifecycle: gathering suggestions, syncing availability, building a shared itinerary, and staying coordinated during the trip itself. Designed across mobile, watchOS, and web, with an AI tool that listens to live planning conversations and updates the itinerary automatically.

Process:

I started with a hypothesis: existing travel tools are built for solo or couple travelers, and completely ignore the social and logistical complexity of planning with a group. I ran expert interviews, friend conversations, and a 14-person survey to validate it — and learned that the biggest pain points weren't just logistics, but transparency and consensus. Nobody wants to be the person who shoots down someone else's idea. That insight directly shaped the rating system — designing it around how you feel about something rather than voting yes or no. From there I mapped three distinct personas based on planning involvement level, built user flows across three devices, and deep dived into state explorations for edge cases like suggestion cards, group rating states, and real-time alerts.

Learning Outcomes:

Eunite taught me how to design for social dynamics, not just tasks. The product only works if people feel psychologically safe using it — willing to share their budget, rate a friend's idea honestly, or admit they don't want to do something. That meant every interaction had to feel low-stakes and collaborative rather than transactional. I also leveled up designing across multiple platforms with real purpose behind each one — mobile for planning, watch for real-time alerts during the trip, web for when you have more time and attention. Scoping a product that big as a solo project pushed me to prioritize and design to the most important use cases first.

Tags:
App Design,
Branding,
UI/UX
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