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Brian White

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
GBDS-501 Branding Studio 1
Faculty:
Angad Singh

NWSL Website & App Design (WIP)

Website and App redesigned following the rebranding project for the NWSL.
Learning Outcomes:
Consistency is key throughout a rebranding project. There aren't many, if any at all, touchpoints of a brand that receive more eyes than the website. The challenge is clearly designing the content to be received quickly and without confusion. Hierarchy is key. For a sports league, the content is heavy and people are looking for many different things. It's important they can find that info as quickly as possible.
App design, main landing page.
App design, main landing page. Once prompted to select your favorite team, the app would be skinned in your team's colors. Example: San Diego Wave
App design, main landing page. Once prompted to select your favorite team, the app would be skinned in your team's colors. Example: Portland Thorns