THE CLIMATE CLOCK was launched in 2015 to depict the approximate amount of time it will take to reach an irreversible state of climate change. It does this by tracking the rise and fall of emissions levels. This identity project explored a community, project or brand rooted in social change, communicating its positioning and values with color, shape, and graphic storytelling.
Learning Outcomes:
Creating logo lockups and story frame animations that contribute to a brand or organization story Learned the importance of print swatches and test strips, especially in large scale posters What characteristics make an impactful, timeless logo