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Carrie Ng

BFA in Graphics — Graphic Design
Course:
INT-152 Design 2: Structure & Color

ABC Max Inc.

Professional project is about showcasing a student's understanding of colors and structures, and how to use them as a visual language. My choice of project is rebranding for ABC Max, a financial provider Bank. This bank has a logo that is very similar to ABC News and a color palette that does not represent a bank well. My interest is Branding, and I wanted to challenge myself by using what I learned in the class to create a visual representation for this Bank.
Learning Outcomes:
Research is important to a designer. At first, I had trouble designing a symbol that could represent a bank. After doing research on banking, what their aim is for their customers, and the competitions, I was able to understand that a bank is about having stability, security, and direct (specifically for this bank).
Logo and Logotype: square portrays stability, deep red represents strength, and the arrows indicate direct, and the arrows going in a circle illustrate money flow. The typeface is Gill Sans Regular. The wideness of the typeface shows stability and the color shows seriousness.
Business card: minimal design portrays professionalism and trustworthiness. The red detail on the left adds cohesiveness to the stationery set and it is inspired by business card clips.
Letterhead
Envelopes
Stationery Set
Wine: this bank has its own wine for giving out to customers.
Wine label