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Carrie Ng

BFA in Graphic Design — Graphic Design
Course:
GTRA-302 Communication Design 5: Transmedia
Faculty:
Carolina Trigo

VEER | Modified Vehicle Art Exhibition

VEER is a hypothetical modified car exhibition at LACMA. This project explores interactive graphics and motion driven by user research. The goal of the project is to empower car enthusiasts by providing a safe learning space and easily accessible through online forum.
Learning Outcomes:
Through this project, I learned that research makes an idea become a reality. I began with interviews and also creating personas. This process enlightened me to connect with the audience I'm building this exhibition for. Research solidified my idea that this would empower people in the car community. Please view my website to view the full project.
Project Website:
https://www.ngcarrie.com/veer
I chose LACMA as my collaborator instead of Petersen Automotive Museum because VEER celebrates the culture of personalization and experimentation through using cars as a canvas.
This is the zine visitors will receive at the beginning of the exhibition. I chose this imagery of a traced car to color coordinate with the exhibition, but also to represent the “DIY” aspect of personalization that this event showcases.
These posters also showcase the artists' work and introduce what car modification is to people who walk by.