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Chaereen Pak

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-551 Branding Studio 2

City of Philadelphia

The birthplace of America and the sixth largest city in the country—it’s known for its exceptional history, rich culture, architectural beauty, esteemed institutions, incredible walkability, and most importantly, passionate people. I aimed to answer the following question: how can we rebrand the city in a way that more accurately reflects Philly’s true character?