Holy Smoke Rebrand

This rebrand of Holy Smoke, the independent, Christian hip hop festival, integrates Christian imagery and concepts with modern design sensibilities. By avoiding clichés, this identity system displays Christian culture in a way that is relevant to modern day music culture. Through subtle hints and implied Christian imagery, Christians can feel “in the know,” while the brand doesn’t make non-Christians feel unwelcome. It inspires Christians to express their faith, and invites non-Christians to enjoy good hip hop music. 
FEAR NOT.