W² Studio

This is a team project aims to create a brand that is based on one German craft to re-brand it in order to be suitable for a world-wide audience. We transport heritage but at the same time to be innovative and to make it “modernized”. Our group picked the traditional wood barrel maker, modernized as a wood crafting creative group, W². Team Member: Ruizhe (Leo) Cheng, Minhyung Eom