Monterey Bay Aquarium + Turn the Tide

The Monterey Bay Aquarium stands as a prominent marine conservation, education, and research institution on California's coastline. Through engaging exhibits and educational efforts, it seeks to foster awareness and positive action toward protecting the oceans and their diverse ecosystems. This rebrand aims to enhance the aquarium's credibility in ocean conservation and education through visual design. My strategy involves modernizing the aquarium with typographic approach.