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Claudia Fung

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Simon Johnston

Museum of Moving Image

Museum of Moving Image (MMI) advances the understanding, enjoyment, and appreciation of the art, history, technique, and technology of film, television, and digital media. This project reimagines MMI with a brand new visual identity, emphasising the quality of continuity in the unique medium of moving images and media art happening only in MMI.
Learning Outcomes:
In this project, I have learned how to create a logo starting with simple concepts and working into a bigger visual system. The most difficult part was to stay consistent but also make sure the system works on each deliverable. I was also able to brainstorm what aspect of the system an be introduced to relate to the context (mine is a museum), hence I have introduced a digital mural at the main hall of the museum and brochures for the screen showing events on-site.
Project Website:
https://claudiafung.xyz/Museum-of-Moving-Image-MMI