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Claudia Fung

BFA in Graphics — Graphic Design
Course:
GVXD-254 Visual Interaction Design 2: UI/UX
Faculty:
Brian Boyl

Seed

Seed’s mission is to enhance the plant-based shopping experience; Seed welcomes and encourages users to shop, and eat and serves as a companion to inspire users with fresh meal ideas. Seed is for anyone who is currently on their plant-based journey or is interested to know more about the plant-based lifestyle.
Learning Outcomes:
I mainly learned about the thinking process by brainstorming ideas, finding opportunities among competitors, and spotting pain points actually to solve a design problem. Being a graphic designer I often focus more on the appearance and aesthetics of design without being aware of the practicality of an idea. The professor also assisted us to explore ideas outside of mobile platforms so I was able to step out of my comfort zone to imagine something more innovative and forward-thinking.
Project Website:
https://claudiafung.xyz/Seed-Grocery