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Cole Ferris

BFA in Graphic Design — Graphic Design
Course:
GTRA-302 Communication Design 5: Transmedia
Faculty:
Roy Tatum

CCS Rebrand

This project was a extensive media rebrand of the company CCS, California Cheap Skates. The rebrand was focused on modernizing the company and reviving their brand recognition through redesigning their Identity, website, mobile platform, social and marketing content, packaging and catalogs. The identity was inspired by skateboard shapes and forms and honors their original logo style of a stencil-form type.
Learning Outcomes:
From this project I learned much about web and mobile design and prototyping especially doing so in Figma and the program Principle to include specific animations responded to webpage interactions. I also learned how to develop an identity and brand elements within it that can be applied across all mediums to build a cohesive brand redesign covering all aspects of their brand applications. Additionally I learned much about translating a web design to a mobile layout.
Project Website:
https://coleferris.com/ccs-rebrand
The logo is created from a modular typeface system I developed that is inspired both by the shapes of skateboard wheels and decks, and expands upon the use of the stencil typeface in their original identity. The color system is a refined selection of vibrant colors drawn from the color schemes of their initial catalogs.
In the shopping section, the catalog articles corresponding to a particular item or clothing collection are promoted at the bottom of the page. Correspondingly, the catalog articles promoting or testing specific clothing items/skate gear also promote the products featured in the article at the bottom of the page.
I translated the layout of the desktop web design to a vertical format to cohesively match the aesthetic and function between the two formats.
I created these layouts for instagram posts revealing the new identity, promoting the skate team newest member and promoting events and online giveaways/raffles.
I created a set of posters that promote their brick and mortar stores as well as opening ceremony events to reconnect with the skate community and finally address the lack of a physical store that was creating a disconnect amongst consumers in the past.
I continued the application of this new identity system to the packaging for the CCS Blue Steel bearings, with a packaging form that more elegantly reveals the product and identity system, elevating the perception of quality of the in-house product and brand.
I designed the new catalog layout to emulate the style of a designer brand lookbook/collection book. This catalog focuses on the Spring 24’ Huf collection featured on CCS.