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Cole Ferris

BFA in Graphics — Graphic Design
Course:
202 Package Design 1: Design Principles
Faculty:
Dale Foronda

MiZU: Japanese Gin

A concept Japanese Gin brand intended to be a small-batch, artisanal brand of Japanese Gin brewed in Kyoto, using locally sourced ingredients and ethical practices. The restraint of using only a select few botanical infusions and the refinement of the product is expressed through the branding, comparing the level of purity of this gin to the quality of the purest water. This is emulated through the brand elements, refined color system as well as the intentionally reversed placement of the label.
Learning Outcomes:
In this project I further developed my core packaging design skills with more PDP ideation, as well as more cohesive branding development alongside of the packaging development. Most importantly I learned how to used stock forms or containers and find ways to customize them using different design or packaging development approaches, as well as the logistics of printing a double sided label and attaching it on transparent packaging to reveal artwork on the other side.
Project Website:
https://coleferris.com/mizu
The layout of the label is intentionally reversed to force the viewer to either turn the bottle to view the interior artwork created from the “z” of the wordmark distorted by the liquid in the bottle, or turn the bottle to the left and follow the line art representing flowing water to reach the flavor profile, handwritten batch number and other information
The line art on the front is repeated on the inside of the flavor label on the bottle neck, which is intentionally offset with the main label.
Neck Labels
Brand Activation
Digital Media
Digital Renderings
Digital Renderings