2035 PORSCHE REDESIGN

In small groups, we envisioned how Porsche's technological advances in 2035 would bring convenience to users, and how we would design a more user-friendly ui for them to enjoy these conveniences.

We will create a persona to represent an entrepreneurial boss in 2035, which also aligns with Porsche's customer base. We will conceptualize what this customer needs from Porsche, whether it is emotional or functional value. At the same time, we also want to emphasize the Porsche identity in the ui.