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Danu Ardhata

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
661 Graduate Thesis 2
Faculty:
Michael Neal

Humanimark: The Psychoanalysis of Humanized Brands

Humanimark is an independent digital platform born from a Thesis subject, “Brand Anthropomorphism.” The platform aims to explore, discuss, and criticize the idea of brands as human beings with souls, personalities, emotional states, and conscious behaviors.
Learning Outcomes:
By capturing customers’ attention and forging a stronger bond, brands can increase customer loyalty, build a positive reputation, and drive sales. By fostering a view of brands as entities with ethical dimensions and personalities, Humanimark aspires to enrich the brand-consumer relationship, highlighting the importance of integrity and depth in an era dominated by fleeting interactions.
Project Website:
https://www.humanimark.com