F1 Paddock Club

STURDY. transformed the Miami Grand Prix Paddock Club into an 8,000 sqft. premiere launch experience at the weekend of May 2–May 4, 2025. The space blended racing, music, fashion, and film: an immersive APXGP LED garage, a Tommy Hilfiger collab, personalized trading cards, and a packed DJ stage powered by Apple Music.

Art Direction:
Pete Quintana

Graphic Design:
Pete Quintana
Erin Caihui Chen
Dom Maroon
Jordan Way

Spatial Design:
Pablo de Larrañaga Aramoni
Jesse Fox Hallen