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Dom Maroon

BFA in Graphic Design — Graphic Design
Course:
N/A
Faculty:
N/A
Term:
2026 Spring
Collaborators:
Punchi Durongdej

HEIR

[Visual Identity, Website and Packaging Design] 
Makeup packaging today will outlive us by centuries. Long after we are gone, our objects will remain buried, preserved, and discovered.

HEIR begins with a question:
If a lipstick were found 450 years from now, what would it say about us?

In an industry built on impermanence, excess, and insecurity,
HEIR designs for longevity and reflection.

product designer:
Punchi Durongdej

graphic designer:
Dom Maroon
 

Process:

We built with the patience of something meant to be unearthed, not discarded. Guided by a sustainable mindset and expressed through clean, contemporary design, every detail resists trend-churn and embraces permanence. The result is an identity that feels as considered as an artifact: quietly confident, materially conscious, and designed not just for now, but for whatever comes after us.

PROBLEM:

The global cosmetics industry produces over 120 billion units of packaging annually, using roughly over 20 billion gallons of water. How do we create an environmentally friendly product that will grab the attention of consumers?

Project Website:
https://dommaroon.info/heir-1
Tags:
Identity Design