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Elio Chen

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
GRFX-501 Graduate Studio 1
Faculty:
Carolina Trigo

GT2

GT2 is designed for people who appreciate what's new and believe that furniture should be more than just functional - it should be a reflection of one's personality and style. At GT2, we believe that environments shape our thoughts and feelings, and we work every day to better our surroundings through the power of design. This project aims to develop a strong brand identity for GT2 that accurately represents our philosophy and unique value proposition.
Learning Outcomes:
This project will create a solid and consistent brand identity that reflects the essence of GT2. The brand identity will be used across all marketing channels, including the website, social media, print collateral, and product packaging. GT2 is not just a furniture brand - it is a movement that empowers people to express themselves through innovative design.