Graduates
Elizabeth Baizer Raines
Master of Design in Brand Design and Strategy — Brand Design & StrategyCourse:
GBDS-563 Brand/Culture/Anthropology
Faculty:
Susan Gornell
Term:
2025 Spring
Helping Flamingo Estate live on as a love language
Flamingo Estate is a luxury lifestyle brand rooted in regenerative farming and ritual. I repositioned the brand to resonate with a design-forward audience seeking beauty with purpose. Through strategic analysis and storytelling, I clarified Flamingo Estate’s role as a curator of meaningful, sensory living.
Process:
Brand Audit and Competitive Analysis
Explored Culture and Societal Trends
Research and Interviews
Established Insights
Audience Segmentation and Design Targeting
Brand Architecture as Creative Brief
Learning Outcomes:
I defined Flamingo Estate’s design target, The Gracious Alchemist, to help the brand connect more deeply with its consumption audience. Rooted in research and interviews, this persona clarified the brand’s emotional tension and now serves as a strategic guide for product, storytelling, and future creative direction.
Project Website: