Graduates
Elizabeth Baizer Raines
Master of Design in Brand Design and Strategy — Brand Design & StrategyCourse:
GBDS-551 Branding Studio 2
Faculty:
Liisa Puolakka and Rodrigo Castaneda
Term:
2025 Spring
Repositioning Colossal to rally humanity to protect the future of all life
Colossal’s brand must evolve to match its ambitious vision and emerging leadership in conservation, innovation, and sustainability. The goal is to craft a compelling narrative that positions Colossal as the definitive voice in genetic restoration and ecological repair. Through strategic messaging, emotive storytelling, and thoughtful design, we will build a brand that earns public trust, resonates across audiences, and drives long-term stewardship for the animals.
Process:
Research & Analysis
Brand Strategy
Brand Identity
Brand Expressions
Learning Outcomes:
A cohesive brand system that transforms Colossal from a biotech spectacle into a trusted conservation leader. Through strategy, narrative, and visual identity, the new brand deepens understanding, builds emotional resonance, and inspires global care for the species returning to Earth.
Project Website: