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Ella Caperton

BFA in Illustration - Motion Illustration — Illustration
Course:
Berlin Study Away Design Studio
Faculty:
Robert Ball, Amelia Stier
Term:
2024 Summer

Töne Storefront Branding

Töne Gitarrenladen is a fictitious Berlin based guitar shop and community space for musicians. Töne aims to create a space that encourages customers to connect with one another and continue Berlin’s tradition of unity through love of music.

Process:

I referenced classic music branding as well as modern design seen around Berlin to inform the look of the overall brand identity. This helped inform the distorted geometric nature of the logo. The warm toned complementary color palette is meant to express the same friendliness as well as tie back to Töne's acoustic instruments.

Project Website:
https://ellacaperton.com/t%C3%B6ne-%7C-storefront-branding-3
Tags:
Branding