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Ella Caperton

BFA in Illustration - Motion Illustration — Illustration
Course:
Communication Design 4
Faculty:
Pamela Olecki
Term:
2024 Fall

Woodstock Film Festival Rebrand

The goal of this rebrand of the Woodstock Film Festival is to tie back to the area's historic status as a community for boundary-pushing young artists while modernizing the design. A recurring motif in this identity system is the expansion of the two intersecting paths that make up the logo. These paths are meant to represent the Woodstock Film Festival’s mission to foster up-and coming filmmakers to connect and collaborate with one another.

Learning Outcomes:

This was the first extensive branding system I've worked on. Distilling the intent of the brand into a cohesive visual system was a challenging but valuable learning experience that highlighted the importance of extensive researching and understanding of the subject.

Project Website:
https://ellacaperton.com/woodstock-film-festival-%7C-rebrand
Tags:
Branding