Mediums: Cinema 4D, After Effects, Premiere Pro
Ella Sherman
BFA in Illustration - Motion Illustration — IllustrationEphemera
An advocacy project on coral reefs. A seemingly idyllic sequence of corals that takes an unexpected turn as human pollution and global warming become deadly. The corals are dying, and with them, so is our future.
In this PSA, we focused on contrast: juxtaposing the dreamy, ethereal beauty of a coral reef with the devastating effect of human-caused pollution and climate change in coral reef bleaching. Since this process is happening currently on a global scale, we chose to depict this in a powers-of-ten reveal at the end of the sequence which leads into our call to action.
This project taught me a lot about collaboration in order to reach a common goal. Every person had a task and it was very satisfying to see everyones hard work come together in the final edit. Throughout the process I learned a lot of technical skills in Cinema 4D.
Mediums: Cinema 4D, After Effects, Premiere Pro