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Ella Sherman

BFA in Illustration - Motion Illustration — Illustration
Course:
Type 3
Faculty:
Meryl Pollen
Term:
2024 Spring

Typography Conference

A brand identity for a hypothetical Typography Conference in Dublin. My intention throughout the identity was to view the letterform as a dynamic shape; a piece of art, by deconstructing the letterforms. 
 

Process:

I used BC Mikser Bold for headers and BC Mikser regular for my body copy. I paired this with a custom type face for my logo. When looking for a type pairing I searched for a font with a good balance of structure and curvature to go with my logo. My intention was to draw attention to the curvature of the lettering and experimentation of typography, approaching it like a museum art piece.
I used BC Mikser Bold for headers and BC Mikser regular for my body copy. I paired this with a custom type face for my logo. When looking for a type pairing I searched for a font with a good balance of structure and curvature to go with my logo. My intention was to draw attention to the curvature of the lettering and experimentation of typography, approaching it like a museum art piece.I used BC Mikser Bold for headers and BC Mikser regular for my body copy. I paired this with a custom type face for my logo. When looking for a type pairing I searched for a font with a good balance of structure and curvature to go with my logo. My intention was to draw attention to the curvature of the lettering and experimentation of typography, approaching it like a museum art piece.

Project Website:
https://ellasherman.world/type2024
Tags:
Branding,
Identity Design,
Motion Design,
Typography