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Elliana Lee

BFA in Graphic Design — Graphic Design
Course:
GPRT-152 Communication Design 2: Information & Context
Faculty:
Allison Goodman

Kaboom! Rebrand

After roughly sketching logos weekly, and getting input from peers, I narrowed down on a few and chose a nonprofit to design for. After research, I learned about Kaboom!, a nonprofit that aims to end play space inequity for communities and children. The form I had could be read as as stretching child or a playground equipment, so I explored different logo form possibilities and also designed a poster.
Learning Outcomes:
I learned about the importance of nuance and subtle details. A simple detail like the 0.5 width of a stroke can make a huge difference in whether a logo looks pleasingly balanced or overbearingly heavy. I also learned to rely on the process and focus on iteration, rather than finalization.
Final Lockup + Color I wanted to include more energy and spunk in the new lockup.
black & white version
Color Rebrand The previous purple shade of Kaboom's logo felt a bit sterile and cold to me. To make it warmer, I paired a saturated purple for energy with a warm tan and salmon for approachability.
Continuing the theme of youth and energy, the motion storyboard also has a lot of impact and movement.
Logoform Variations
Typeface Exploration
Lockup Exploration
Final Kaboom Poster Initially, the poster was done completely digitally, with vectors. Because that looked too rigid and did not reflect the theme, I illustrated most parts of the poster by hand to give it a friendlier feel.
Poster Mockup
Upon research, I found some of Kaboom's previous community works. I used these as references for the poster.
One that stood out to me was a street playground, painted on the pavement next to a small neighborhood. This made it more accessible for children in neighborhoods to play with each other without leaving too far away.
Poster Sketch
Poster variation sketches