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Elliana Lee

BFA in Graphics — Graphic Design
Course:
GPRT-203 Type 3: Context
Faculty:
Simon Johnston

Typo Lyon

(TASK—typographic wordmark + visual identity for type design conference. Identity applied to 3’x 6’ posters, tees, and attendee badges) I approached this project by evaluating the role of typography, to imagine what a type design conference would be celebrating. In one iteration of the logo, I had three repeating circles, and this reflected themes of equivalence, timelessness, and wholeness. In a larger sense, typography is also about its impact and mission.
Learning Outcomes:
identity system: from research and concept to creating an identity. Carrying identity throughout different designs. refinements and iterations: exploring and developing different versions so that the process is not straightforward and linear. applications: had to be thoughtful about carrying an identity system to different applications such as a name tag or a tee shirt.
Final Logotypes, reversed out and with clearspace.
Mockup of Posters (3' x 6'). The 3 diagonal dots of the logo create a continuous pattern.
Final name tag designs.
Name tag design diagrams: the 3 dots of the logo create a pattern, and this pattern is used to create a mark for 1) attendee, 2) speaker, and 3) staff.
Final tee shirt designs.
Starting logo sketches
Digital Logo Iterations
Poster Iterations
Developed direction 1
Direction 1: Tee and Name Tag iterations
Developed direction 2
Direction 2: Tee and Name Tag iterations