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Elton Tinoco

Graphic Design

Brand Bible: Coke

Our Branding Strategies class taught by Terry Stone was divided into small groups where I was partnered with Karry Lee (Motion) and Nando Chauffier (Advertising). Together we were tasked with creating a Brand Bible for a Forbes top 20 company. Our company selected was Coca-Cola and as a group we delivered an initial brand bible which targets art and design college students through carefully crafted brand strategies of our own which included museum partnerships. Additionally, I designed the deck.
Learning Outcomes:
This being my first class within the business minor program, I learned a lot about the business side of design. Strategies companies use to stay relevant and ahead of the curve were amongst the top. I also learned how to use a company's history and analyze their brand successfully. It was also interesting to work with peers from different majors together to bring unique skillsets we all had for the final deliverable.