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Elton Tinoco

Graphic Design
Faculty:
Daniel Hoy

Lucille Rye

Northern Reserve is a whiskey distillery based out of Twist, Arkansas, the same city where iconic bluesman, BB. King named his famous guitar, “Lucille.” In tribute, a limited edition packaging for BB. King fans around the world to enjoy is produced for a straight rye whiskey called, “Lucille Rye.”
Learning Outcomes:
I learned a solid foundation in packaging design through the ACX program. I also learned how graphics, materials and narrative can merge to create beautiful identities / branding. Most importantly, I discovered my area of interest within graphic design, packaging!
Project Website:
https://thedieline.com/blog/2020/7/20/-student-week---lucille-rye