Graduates
Back to Projects

Elton Tinoco

Graphic Design
Faculty:
Daniel Hoy

The Chocolate Type Foundry

The Chocolate Type Foundry is a concept brand that produces dark chocolate in the form of letterpress type. Product lines go by the font names which their chocolate forms represent. They’re intended to be sold at the $10-$16 price point. It’s targeted to be sold in stores such as whole foods and sprouts but also has special retail opportunities to be sold in museum gift shops, art supply stores and college student stores.
Learning Outcomes:
This project was designed in the ACX program where I learned how to design a product line. I also learned how to use FDA requirements on designing a nutrition facts panel. I also learned how to think of creative ways to develop and design color palettes for my packaging.