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Fiona Feng

BFA in Graphic Design — Graphic Design
Course:
Type 5: Transmedia
Faculty:
Brad Bartlett
Term:
2025 Fall

Museum of Ceramic Art

The rebrand of the Museum of Ceramic Art centers on a shift from tradition to modern innovation and global perspective. Inspired by the fluid forms and textures of ceramics, the new visual identity is built on a modular curved grid that symbolizes the softness of clay. From raw earth to glazed surfaces, from craftsmanship to digital expression, the brand language captures the transformation between material and time.

Project Website:
https://fionafeng.design/museum-of-ceramic-art
Tags:
Branding,
Identity Design
Logo: The logo uses a modular typeface based on a soft-edged grid system. The distinctive curved forms extend beyond the logo, serving as dynamic frames throughout the visual identity system.
Poster: The posters incorporate the logo’s curved forms as image frames, showcasing ceramic artists from diverse regions including Europe, the United States, and Asia to reflect the museum’s global perspective.
Brochure: The museum brochure is designed to introduce visitors to MCA’s story and exhibitions. The cover, made of kraft paper, was chosen for its raw texture that recalls the tactile surface of ceramics. A portion of the logo is die-cut on the cover, creating a subtle window that offers a glimpse into the content within.