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Georgina Kurnia

BFA in Graphics — Graphic Design
Course:
GTRA-303 Type 5: Transmedia

Java Jazz Festival

Java Jazz Festival is one of the largest jazz festivals in the world. The concept of my project revolves around the idea of how jazz has little to no rules. I created the logo to mimic this idea by offsetting a couple of letters on the logo. A lot of the moves found within the system are inspired by jazz bars, vintage jazz posters/collages, and neon lights. With this concept in mind, I use the different shapes created from the offsets and spread them all throughout the system.
Learning Outcomes:
Consistency is key to making a system look cohesive. Whether it's trying this move or the other, there should always be a reason as to why I'm making a certain move and that there is no reason not to try to see whether or not something would work or not.
Jazz Scatz is a podcast hosted by the festival where the artists and hosts have candid conversations with each other about their lives and how they fell in love with jazz or music in general.