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Geyuzhen Zhu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
PRD-441 Package Design 1: Design Principles
Faculty:
Daniel Hoy

ELEVIA

I created a new chocolate brand inspired by iconic mountains around the globe. Icame up a ceremonial experience with the unique upward-opening mechanism symbolizes a mountain’s ascent, embodying the spirit of exploration and elevation. Elevia seamlessly blends regional culture, distinctive flavors, and refined artistry to create a chocolate series that is both adventurous and culturally rich.
Learning Outcomes:
Through this project, I gained valuable insights into branding, material experimentation, and user experience-driven packaging design. I learned how to translate conceptual storytelling into tangible design elements, ensuring that every detail—from the logo and textures to the packaging structure—aligns with the brand’s core message of exploration, elevation, and cultural connection.
Project Website:
https://jenzhu.net/elevia