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Graduates

Giusti Yang

BS in Interaction Design — Interaction Design
Course:
Type 2: Structure
Faculty:
Cheri Gray
Term:
2023 Summer

Typography - Specimen book guide

This typography project involved creating a specimen guide that pairs a selected typeface with a film's aesthetic. Through extensive layout exploration and iterative refinement, I developed a design that showcases the typeface while capturing the visual language of the chosen movie.

Process:

This project involved selecting a typeface and pairing it with a film to create a specimen guide that reflected the movie's aesthetic. Over several weeks, I experimented with various typographic layouts and design compositions, carefully considering how the chosen typeface could embody the film's visual language. The process was iterative—I continuously refined the arrangements, tested different graphic treatments, and evaluated both on-screen presentations and physical printed outputs to ensure the design worked effectively across different media. Through this back-and-forth workflow, I developed a cohesive specimen that demonstrated both typographic craft and thoughtful visual design.

Learning Outcomes:

This project deepened my attention to typographic detail and the critical relationship between screen and print media. I learned to carefully consider how typefaces and layouts translate across different formats—recognizing that what appears balanced on screen may require adjustments when printed on paper. The iterative process of comparing digital and physical outputs taught me to design more deliberately, accounting for how materiality, scale, and texture impact the final typographic presentation.

Tags:
Branding