Bauhaus Meadery Identity

The assignment was to come up with a beverage concept based on a theme. I chose to do a "Bauhaus Garden" based on the idea of modernizing mead, a beverage often associated with medieval and renaissance times. I deliberately made it colorful and playful to contrast with my more stark midterm packaging project, the Spark chocolate concept. The pattern became such a central part of the brand that I opted to also try it out in other ways as well.