Spark Chocolate Packaging

The assignment was to choose among a variety of packaging opportunities. I chose to do a lineup of confections—in my case, caffeinated chocolate. I decided to focus on a demographic of younger women aged 16-35 and to focus on the idea of creating a ritual of sorts. Rather than drink coffee or smoke cigarettes, Spark can be an energizing/creative catalyst. I named the flavors after alchemical concepts and designed the outer packaging after matchboxes (spark a flame).