Graduates

Greta Long

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design

Faculty:

Gerardo Herrera

AMC (Mid-Term)

For Graduate Studio 3, I have been assigned the task of rebranding AMC Theatres. AMC is an iconic multi-plex theatre chain -- "the largest one in the U.S., Europe and the World." It also happens to be the oldest movie theatre chain in the U.S., at over 100 years old. In the process of designing this rebrand, it is my goal to convey the iconic history of AMC in a fresh and contemporary way. I'd like to visually communicate the company's enthusiastic spirit and commitment to innovation.

Learning Outcomes:

Ultimately, what I've been learning is how to more effectively manage my time as a designer and optimize my work flow. Working at a very brisk pace has been refreshing but also challenging (in a good way!). There is still lots to do for this rebrand, and I'm excited to see how the project matures by Week 14.

Midterm Style Guide

hero logotype

longform logotype

AMC website landing page - mobile view

AMC website secondary page - mobile view

AMC website landing page - desktop view

AMC website secondary page - desktop view

AMC app - landing page

AMC app - secondary page

Poster series - advertisements for AMC's hypothetical partnership with Los Angeles International Film Festival. This poster includes a movie quote (this approach is iterated in other touchpoints of the branding strategy.

Poster series - advertisements for AMC's hypothetical partnership with Los Angeles International Film Festival.

Poster series - advertisements for AMC's hypothetical partnership with Los Angeles International Film Festival. This poster features Ava Duvernay, a featured speaker at the event.