Graduates
Back to Projects

Greta Long

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-501 Graduate Studio 1
Faculty:
Christian Perez-Morin

Logo Redesign

This assignment is designed to further the students skills in adapting existing letterforms to specific applications in an effort to produce a unique identity/logo for an existing online video series. The goal is to improve the logo in any number of ways including legibility, perceived value or products sold or services provided, overall perception of an organizations role and func- tion in the community, etc. Students will also consider color as an effective aspect of identity and factor in the
Learning Outcomes:
I learned: 1. The importance and role that mood-board creation plays in harnessing the voice of a brand. 2. How to improve my skills in research, and convey what I've learned through research into visual form. 3. How to improve my presentation skills / ability to pitch a product / solution.
My design solution for Lost L.A. involves the modification of Beastly, a contemporary bespoke typeface I discovered during the font research stage of this project. The typeface is reminiscent of the Wild West, a historical era characterized by westward expansion, conflict between indigenous groups and pioneers, greed, and the early stages of urban development. I found this typeface to be suitable for the rebrand because each of these concepts were addressed throughout the course of the docu-series. In terms of formal elements, the Beastly typeface offers heavy, geometric slab-serif letterforms that are balanced by curved, over-sized punctuation marks. However, the overall mood of this typeface is not serious, but goofy and fun. This emotive quality lightens the mood of a series that dives into dark moments of our city’s history.
Color edition