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Graduates
Greta Long
MFA in Graphic Design - 3 Yr Path — Graduate Graphic DesignLost L.A. Rebrand
This assignment is designed to further the students skills in adapting existing letterforms to specific applications in an effort to produce a unique identity/logo for an existing online video series. The goal is to improve the logo in any number of ways including legibility, perceived value or products sold or services provided, overall perception of an organizations role and function in the community, etc.
Learning Outcomes:
I learned: 1) The role that design plays in determining our first impression of a brand, show, or product. 2) That a truly successful logo can withstand decades of use and still be suitable and celebrated 3) The benefits of creating mood boards as a starting point for honing a visual identity. 4) The role that process, ideation and iteration plays in brainstorming logo designs. 5) How content and intent inform the creation of a design solution