Graduates

Greta Long

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design

Course:

GPKG-202 Package Design 1: Design Principles

Faculty:

Daniel Hoy

Sesha

For my final project, I’ve created packaging designs for cannabis-infused seltzer. My hypothetical brand and product line is inspired by the rich history of cannabis consumption in ancient Egypt. In this culture, cannabis played a big role in the practice of obstetrics and midwifery, which was largely the domain of women. These healing modalities were intertwined with ceremonial magic, often in the form of spell-setting and incantations. I tried to convey the medicinal and the magical.

Learning Outcomes:

I learned a lot about the history of cannabis consumption in Ancient Egypt, the legal copy involved in creating cannabis packaging, and the rise in popularity / demand of cannabis-infused beverages today.

5 key words that informed the project

Moodboard - Inspired by metallics, navy blue, Cleopatra, and Egyptian Revival styles

The meaning behind my brand name, Sesha. Originally, I thought Seshat would be the name of my brand, but I decided to modify it later on.

Icon exploration

Logo / graphic elements exploration. On Instagram, I was looking at line-work tattoos, which inspired me to incorporate this style into this project. I found that it is a simple and contemporary way of incorporating geometry and abstract + representational forms into the label design.