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Black on White version
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Reversed version (my favorite of the two)
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Mockup
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Graduates
Greta Long
MFA in Graphic Design - 3 Yr Path — Graduate Graphic DesignCourse:
GRFX-555 Graduate Typography 2
Faculty:
River Jukes-Hudson
Typo Berlin
For this project, we were asked to first create a custom logotype for Typo Berlin (a hypothetical type conference), then create a 3 ft x 6 ft poster that features the logotype with other details about the event (including typographers, date, location, time, website).
Learning Outcomes:
I decided to create a logotype that was fun, playful and a little weird -- just like the city of Berlin. I specifically wanted to focus on type as abstract shape, which I achieved through selectively filling in the counters of various letterforms in the logotype. These shapes then informed the graphic language of the posters, as I incorporate them as both symbols and decorative elements. This project allowed me to appreciate the graphic and functional capabilities of typography.