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Greta Long

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-551 Graduate Studio 2
Faculty:
Pamela Olecki

zebulon

I was asked to conduct a hypothetical rebrand of Zebulon, a hub for live entertainment located in the Frogtown neighborhood of Los Angeles. It is owned by two French brothers, who originally established this “café-concert” space in Brooklyn. Since opening its doors in L.A., this local business has gained the reputation of being a hip venue for live music, film screenings, and foreign language meetups.
Learning Outcomes:
My 3 key-words that I chose to use as points of inspiration for this rebrand are "Fringe", "Refined" and "Magnetic." In tandem, these descriptors reflect the edgy, yet sophisticated nature of the venue. I learned how to harness my three key-words through the curation of a a minimal, yet vibrant color scheme, edgy typeface choices, elegant layouts, and a confident logo design.
Project Website:
https://www.gretalong.co/work-1/zebulon
Concert Tickets