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Hayley An

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
601 Graduate Studio 3
Faculty:
Gerardo Herrera

Space Adventures

Recognizing Space Adventure's reduced brand impact in the industry due to its lack of independence and wrong market positioning, I started this rebrand through research on the industry and the company itself, the strategy for Space Adventures is through repositioning the brand to a luxurious premium brand to build a stronger presence.
Learning Outcomes:
Starting with the initial rebranding strategy through to the strategic visual execution, the business analysis contributed to integrating the entire visual approach. Adopting a big-picture perspective guided my execution towards a more cohesive rebranding strategy.
Project Website:
https://hayleyan.design/work-project-spaceadventures
Event Spatial Identity