Ilya Hakobyan
BS in Interaction Design — Interaction DesignOlive — Brand & App Redesign (Client)
I was invited by a fellow designer to work with Olive (Holistic Food Scanner) to propose a brand identity refresh and product redesign. In a 1–2 week sprint, we built a concise system and UX improvements that extend the existing experience and functionality for a 350,000+ user base. This was client work and a redesign proposal—well-received and intended to layer onto their live app, not replace it.
After using Olive's mobile app we found what's working and what's not. There were some inconsistencies and random design elements that didn't particularly have any meaning or purpose. The app did work and it worked well, but what we think they lacked was a consistent clear identity with a visual language that supports it and tells a better story.
— Rapid prototyping and collaboration
— Learned to analyze an existing interface and construct an improvement plan based on that
— Consistency in the design system and the application of it