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Isaac Tseng

BS in Interaction Design — Interaction Design

lifeLUNG // Fellowship with Cedars-Sinai RCHE - UX Research & Campaign design

[ lifelong + lung health = lifeLUNG ] lifeLUNG is a campaign centered on uplifting voices of experienced community members & healthcare providers in lung cancer screening, to encourage conversation, destigmatization, and increase screening rates in underserved communities. This campaign was delivered to Cedars-Sinai RCHE at the end of my fellowship with them.
Learning Outcomes:
At my 20-week fellowship, I collaborated with one other design fellow on refining the campaign direction based on content designed in the ArtCenter Studio, performing user testing of the campaign materials with focus groups, as well as facilitating co-design sessions with stakeholders and community members to deliver the production-ready campaign to Cedars-Sinai.
Project Website:
https://www.ixdisaac.com/projects/lifelung