Graduates

Jack Li

BFA in Graphics — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Ephemeral- WKW Films Series Fruit-Flavored Sorghum Liqour

Ephemeral is a brand of fruit-flavored Sorghum Liquor. We provide different film series themes for the packaging. In this series, we pick the famous director Wong Kar-Wai’s three representable movies. Wong Kar-Wai is a Hong Kong director, His films are characterized by nonlinear narratives, atmospheric music, and vivid cinematography involving bold, saturated colors.
Learning Outcomes:
I learned the principle of bottle packaging design. I have tried on labeling design. Construct packaging design concepts; Design with understanding of content, and context; Evaluate and synthesize appropriate solutions; Convey ideas verbally, visually and digitally.
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Cover
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User Persona
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The brand concept
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Five keywords
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3D rendering of 3 bottles. The phone indicated the size of bottles and the concept to scan the QR code.
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