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Jack Li

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Fiona Blankenship

Trader Joe Rebranding

A visual system coheres Trader joe’s offline with online in a dynamic way for the new generation. Although the logo, Hawaii t-shirts, and handwritten signs represent quirk, they didn’t unify. There is a whole different impression on the website and social media. Therefore, a cohesive visual system fitting today is necessary
Learning Outcomes:
Learn how to set some basic brand strategies and objectives for businesses and be able to solve them with design. The goal being to learn to see the business as design and design as business; Understand how symbols, icons, and logos function as compressed communication tools; Research and develop graphic identities for a company or institution